Learn How to Effectively Lead An Enterprise, Starting with its Competitive Position and Marketing Execution. Get Versed in Leadership Techniques, Operational Management and on How to Understand and Manage Financials
Former Banking CEO
This two-day program seeks to equip its participants with a practical knowledge of the fundamental building blocks of an MBA education. The participants will get a clear understanding of the concepts needed to lead a successful commercial enterprise, and practical examples of their application.
The course will guide participants in understanding and describing their business’ competitive value proposition and its target market. They will learn how their brand fits their business model and how to apply the marketing techniques to compete effectively.
The program will then give participants the fundamental tools needed to effectively manage their enterprise for its sustainable success. They will learn how to effectively recruit the right talent, organise and manage their teams, how to navigate change management and implement effective incentive structures.
They will then focus on operational management, learning how to think about process and productivity optimisation, service excellence, and using data to drive good decisions. They will also learn how to conduct effective business negotiations.
Finally, the participants will learn how to understand and manage the financial aspects of their business, starting with the concepts of balance sheet, income statements, cash ow and the ratios that measure the health of the enterprise. They will also practice effective budgeting and forecasting.
Programme Outcomes
By the end of this programme, participants should be able to:
Learning Methodology
Participant Profile
The program is designed for all Middle Managers, whether they are on sales, marketing, or product side or they are in operations, technology, risk or support functions and need to sharpen their knowledge of business management, marketing and financials.
Joel Kornreich
